We just completed the exhibition catalog and website on Photography and Corporate Public Relations, The Case of U.S. Steel for the Baker Library at the Harvard Business School. US Steel website
From 1930 to 1960, the United States Steel Corporation commissioned photographers around the country to document the inner workings of the company and its subsidiaries as part of a national public relations campaign. Striking pictures of steel workers, blast furnaces, and company plants appeared in national magazines, company publications, and exhibitions that reached large audiences. This stunning body of images included the work of noted artists, photographers from the corporation’s engineering corps, and local studios near company plants. In the current age of converging public relations, marketing, and social media, the United States Steel Corporation Photographs collection at Baker Library provides a window into the corporation’s innovative use of photography and the emerging field of PR to galvanize public opinion.
–From the introduction by Melissa Banta, Curator
CATALOG SPREADS
The online exhibition was a collaboration with Wilcox Design, Green Interactive, and the Information Products and Technical Services, Baker Library. U.S. Steel Website
